Tag: branding

After spending the last 12 years building a career in digital marketing working for other companies, partnering in a startup, and then starting a few businesses of my own, I've learned a thing or two about building brands, both large and small. Here are a few things I think every entrepreneur/small business owner should know/consider...

Personal branding is all the rage right now and while it can feel narcissistic, I believe it's important for my career. Let me explain. I literally just taught a semester-long course on building your personal brand to a flock of Marquette University seniors and, while they hated me once we got into the meat of...