Kiley-Peters-About

Hi, I’m Kiley Peters, a proud Wisconsinite, digital marketer, entrepreneur, business owner, consultant, adjunct professor, speaker, consumer behavior nerd, comedy lover, rom com enthusiast, international wanderer and female empowerer.

I get excited about a lot of things, but I get SUPER excited about digital content marketing strategies, beautiful websites, great long-form improv, cobblestone streets, and kickass ladies doing badass things.

 

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I started my career in digital marketing about a decade ago after I graduated from Marquette University in 2008. I took a few weeks to travel to Europe, Australia and New Zealand and then moved to San Diego, where I began working at the Lavin Entrepreneurship Center at San Diego State University. After dipping my toes in entrepreneurial waters (and finally learning how to spell that word), I realized my Midwest roots needed to be closer to home, so I moved to Chicago.

I spent eight years in Chicago bouncing around from agencies to ad tech companies and even managed to find myself client side at The Second City for a while. After discovering my curiosity and interest in digital marketing and burning love for long-form improv, I started a comedy blog to quench both thirsts called Life’s A Funny Scene (LAFS). (Don’t judge, it hasn’t been updated since 2014.) That little passion project of mine opened so many doors for me to interview comedians that you might quote in your daily life and taught me so much about creating a brand, content and marketing something I believed in. While running this blog, I also started my first official LLC doing freelance digital marketing consulting for small businesses and earned my MBA from University of Illinois at Chicago.

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After spending the better part of a decade working with both mom and pop shops as well as brands such as Sally Beauty, Godiva and Loccitane, I decided it was time to venture out on my own and officially started Brainchild Studios in September of 2016. Brainchild Studios is a digital content marketing and website creation agency that primarily serves brands targeting millennial moms. We also support service-based brands targeting women and female founded companies. That wasn’t always our target, but it’s where we’ve wound up and I’m through-the-roof excited about it!

Aside from the innate belief that I could successfully organize and run an agency of talented people in a way that I hadn’t seen done before, but that I believed to be more effective, efficient and flexible, I started Brainchild Studios for a very specific reason.

I started Brainchild Studios so I could create a work environment that would allow me the flexibility to continue doing professionally fulfilling work when I decide to become a mom someday. I kept looking around me and seeing these brilliant, fabulous, 10 outta 10 women, making the exciting life choice to have children but then being forced to make these “this or that” decisions when it came to being a working professional and a mother.

I’m not all about that.

Why can’t we have our cake and eat it too?

I mean, like, why would we buy cake if we weren’t planning on eating it?

If I’m gonna buy cake. I’m gonna eat it.

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So, I’ve spent the better part of the last three years carefully crafting an environment for women to have the flexibility to do fun, exciting work that allows them to drop their kids off at school AND pick them up. Pretty cool, hey? I’m looking forward to doing that myself someday.

In an effort to help moms and aspiring moms (such as myself) create these creative professional solutions for themselves, I’ve developed a series of online courses called the Work From Home Playbook. I also work with clients on a one-on-one consulting basis to help them achieve whatever a “working life balance” looks like for them. We’re all complex people with many layers, so thinking that a "one-size-fits-all" solution will work for everyone is just silly.

I moved back to Milwaukee at the tail end of 2017 and couldn't be happier to be back and getting involved in such an incredible city. At the beginning of 2019, I was elected into TEMPO’s Emerging Women Leaders program, selected to be the President of 414digital and began as an Adjunct Professor at Marquette University teaching Digital Content Strategy.

However, the thing I’m most proud of since moving back to Milwaukee is the amazing team of strong, smart, dedicated, funny, supportive women we’ve fostered with Brainchild Studios.

They’re simply the best.

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All of that said, when my mind isn’t racing with thoughts on what professional moves I’m going to make next, you’ll probably find me:

  • Watching a rom com
  • Talking to my plants (that all have names)
  • Reading my never-ending list of books
  • Doing Child’s Pose or falling asleep in Shavasana
  • Listening to business podcasts while running
  • Obsessing over black and white Kate Spade products
  • Buying MKEHome gear
  • Planning a trip to Europe (hopefully)
  • Sipping wine with my girlfriends
  • Hanging out with my family
  • Making dinner with my boyfriend, Kyle (My high school sweetheart. Kiley and Kyle, yes, we’re adorable and maybe I’ll write a Hallmark movie someday.)

So that’s a pretty comprehensive run down about me. At the end of the day, I believe in authenticity, honesty, kindness, creativity, and endless possibilities.

And that women are the shit and we should all be nice to one another.

And hugs.

Kiley-Peters

If any of that tickles your fancy and you’d like to chat about it, please contact me and let’s set something up! And if you think I’m a little bit funny and maybe slightly interesting, follow me on Instagram, Facebook, Twitter and LinkedIn and sign up for my monthly heartfelt, hopefully entertaining, email to my people!

Hope you’re having a good one!
Kiley