MKE Startup Week Workshop : A Startup's Guide to Content Marketing
Kiley Peters, Owner and CEO of Brainchild Studios, a digital content marketing and web creation agency, walks you through a step-by-step tactical approach to creating a content strategy for your business. Learn the basics of how to create a content marketing strategy for your business that speaks to your target audience, addresses their main concerns, adds value, reduces barrier to purchase and scales with your business! You don’t need a huge budget to make this work for you, we’re all about being scrappy!
11:00 - 11:30am: Networking
11:30 - 12:30pm: Presentation
In this session, you'll walk away with:
- Free template to use for customer research
- The fundamentals of creating a content strategy
- Cheap/free tools you can use to get started