AMA Craft Marketing: Marketing to Millennial Moms
AMA Madison’s Craft Marketing Series continues on July 30, 2019 when Kiley Peters of Brainchild Studios presents “Marketing to Millennial Moms” in an intimate setting at a local Madison brewery.
Brainchild Studios is a digital content marketing and website creation agency primarily serving brands targeting millennial moms. Millennial moms are one of the most powerful and influential audiences in our society today. With 83% of new moms being millions, this accounts for over 17 million women with over a $750 billion dollar spending power. This is an important audience to understand, as these women are different than mothers from generations past, with increased technological dependencies and a new level of expectations from brand interaction.
Brainchild Studios has conducted proprietary research to discover the true motivations, wants, needs and desires of millennial moms when it comes to raising their children, navigating their social media usage, and understanding their purchasing behavior.
Learn how to relate to millennial moms and make your marketing efforts more effective and impactful.